· Author: Bob LangertIn this book, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, . In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns /5(32). “The Battle to Do Good: Inside McDonald’s Sustainability Journey is a must-read even for those who are cynical about the business of corporate social responsibility.” – The Economist “If you’re interested in the changing consumer marketplace and how societal demands will directly impact how you run cattle at home on the ranch, this book is definitely a page turner worth reading.
The Battle To Do Good: Inside McDonald's Sustainability Journey - Kindle edition by Langert, Bob. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Battle To Do Good: Inside McDonald's Sustainability Journey. The Battle to Do Good Inside McDonald Sustainability Journey Bob Langert Books Download As PDF: The Battle to Do Good Insid. In the case of The Battle to do Good: inside McDonald's sustainability journey, just published in hardback by Emerald Publishing, the marketing claim rings true." — Corporate Citizenship Today's—and tomorrow's—companies must address social and environmental priorities as part of the core business.
The Battle to do Good was an excellent read. Honest, thought provoking, and very well-written. The author, who worked at McDonald's for 25+ years, does a great job of walking us through the major issues that came up during his tenure, and what McDonald's did to combat them. It was a real first-hand look at his experience w. Author: Bob Langert In this book, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. The Battle To Do Good: Inside Mcdonald’s Sustainability Journey is a book with a mission - to educate other companies and the wider public on how it is possible to establish environmentally.
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